Vision Handyman
Branding and logo redesign with SEO and print work.
Overview
Vision is a local handyman business in Mobile AL that was looking to increase the quality of customer leads as well as their overall business presence. This included branding identity, logo design, marketing design, web design, and more.
Programs Used
Project Date: July 2023
Project layout: 3 phases
Indesign
Illustrator
Problem
"My handyman business is growing, and I need a new logo for it that reflects our trustworthiness and professionalism to new potential clients."
- Joe Carlisle, Owner, Founder, and Handyman
Goals
Create a consistent brand using defined colors, type, logo treatments, etc.
Templates for social media outreach and physical marketing devices.
Review the current website and grade its effectiveness.
Logo and branding rework
Before
What are we starting with?
The original branding had a confusing logo. The window squeegee was recognized as a sword or beam of light.
Old Full Logo
During
After
New Logo
Simplicity is king
New Symbol
The new branding called for a modern and high end look. Removing details and adding a more direct style guide to branding will be successful in elevating Vision from being just another handyman in Mobile Alabama.
Taking the new logo for a test drive
In phase two we begin moving this new logo and branding onto usable products to promote the company and gain newer high income clients.
These highly visible door hangers are key to getting the right clients for the Vision Handyman business. They are strategically left on potential clients' doors, and in comparison to their competitors are much more clear and concise about the service being advertised.
The hangers are perforated so users may tear off the bottom section and keep it on their refrigerators for later use.
Effects of updating SEO on the website
The influence of this design change will take time to have a fully measurable impact. However, the website is currently experiencing a significant increase in traffic.
The goal of rebranding was to increase the quality of leads for Joe's Handyman business. As the new marketing rolls out we eagerly await feedback on just how much this job has improved the Vision Handyman business.
